Tatung Boy, the new Travel Series.

Well it took Subkarma the best part of 2 years, an in-depth market analysis, Island-wide focus groups, plenty of meetings, discussions, brainstorming sessions and design hours to launch the new Tatung Boy Travel Series. Tatung Boy is one of the oldest corporate mascots in Taiwan. Tatung company is almost 100yrs old and the Tatung Boy Mascot was created 6 decades ago.
This project was one of Subkarma's most challenging and time consuming project. But it also ranks among one of our most memorable.