What makes a brand influencial is not its size but its community. Today, this community is going online. It is going social.
Doing without social medias? Twitter will reach 200 million users by year's end, Facebook has more than 500 million users. What company can ignore a population bigger than that of the US?
96% of the new under 30 generation has joined a social network. Companies must now be aware of the way this generation is communicating.
Social Medias have changed buying behaviours the world over and are changing the way people get motivated to try new products. Social connected buyers are aware of how people in their network think. Their opinions have more influence than ever before.
For companies, it is no longer about motivating an individual;it is about convincing the group(s) who will in turn, motivate theindividual. Brands have to invest in online communication regardless of how difficult it is to measure successful convertions from online users to buyers and the impact social media marketing has on its target audience. They have to invest in it because itincreases the trust users have in the brand.
So is social media only for B2C?
Certainly not. The same rules apply to business to business organisations who wish to strengthen credibility and trust.
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