Whats new in the world of colour? Perhaps we should refer to colour specialists such as the Pantone Institute or Leatrice Eiseman, colour guru and dear friend(www.colorexpert.com and www.eisemancolorblog.com), when it comes to an intelligent description of colour meanings, trends and personalities. This year's hot Mimosa Yellow or last year's cool Iris Blue. But all in all, colour inspires, colours are emotional, they talk. Designers, marketers, branding experts often overlook the importance and power of colour. Colour represents more than 60% of the immediate visual impact of a brand. From relaxing blues that speak of the sky and ocean, always present, powerful and dynamic reds, warm and relentlessly happy yellows, to rich purples, soft pinks (now a truly MAN colour), luxury browns and elegant blacks, each colour speaks loudly and relates emotionaly to different audiences around the world. So choose your colours carefully.