Cheeky design strategy
Used by a great number of brands, the cheeky design strategy - which uses unflattering comparisons to competing brands, (image above that is making fun of Starbucks), may not be suitable for Taiwan brands. The risk for severe retaliation or even law suits is high. And once it begins, you might be starting a full-out brand war that might consequently cost you a small fortune. Imagine fierce advertising battles between Taiwan giants; Acer vs Asus, Giant vs Merida, Senao vs HTC...entertaining I suppose. But what about 85 degree vs Starbucks? My money would be on the local gladiator; 85 degree all the way.